We help Southern sustainability work

We believe that sustainability is an answer for better business that leads to a better world. Corporations and businesses of all sizes play a huge role in our future. That’s why we’re focused on being a major catalyst for sustainable actions in the Southeast. Actions that benefit both the businesses we partner with and the world we live in. If our actions can reveal the incredible possibilities that sustainable thinking creates for Southern businesses, then we can help turn the Southeast into a sustainable thought leader for the entire country.

Our Board Members

Michael Shoemaker

Chair of the Board

Michael Shoemaker

Starting his career cleaning up hazardous sites, Mike steadily shifted from remediation of impacts to reducing and eliminating them. In his 17-year career, he has conducted hundreds of environmental assessments, written countless plans, developed compliance and sustainability programs for nationwide and global operations, created custom carbon calculators, evaluated and planned for impacts from climate change, and presented at conferences. He has managed multi-discipline teams, led regional operations, and counseled corporate executives in strategic planning. Mike Shoemaker founded Footprint Environmental, LLC in 2020 to facilitate business using scientific and engineering-based analyses. Mike serves on the Advisory Board for SPARC, chairs the Board for the Green Chamber of the South, and partners with the Commercial Aviation Alternative Fuels Initiative (CAAFI). Mike is a licensed Professional Engineer in the State of Georgia, is 40-hour HAZWOPER certified, and has completed the Global Reporting Initiative (GRI) Standards course. He has a B.S. in Chemical Engineering from Georgia Tech and a Masters of Business Administration with a dual concentration in finance and entrepreneurship from Georgia State University.

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Amanda Lucey

Vice Chair of the Board

Amanda Lucey

Amanda Lucey has been a communications leader, providing strategic public relations, branding and corporate communications for clients and companies across the country for over 17 years. Amanda is the CEO of The Partnership, Atlanta’s oldest privately held agency. The firm is a full-service marketing, branding and digital communications agency which has been recognized for excellence by AIGA, Addys, American Advertising Federation, CLIO Awards, Communication Arts, EFFIE Worldwide, New York Festivals, One Show, Radio Mercury, NY Art Directors Club, the Sawyer Award, & US Film Festival. She is an accomplished entrepreneur, founding Moxie Media and Marketing in 2012 (DBA M3 Effect). The company grew tremendously within its first five years, doubling growth in 2017. Making a strategic decision to accelerate growth in March 2018, Lucey announced a joint venture between M3 and The Partnership, which led to the full acquisition of the Partnership in November 2018.

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Philip Shaw

Treasurer of the Board

Philip Shaw

Bio coming soon.

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Natalie Simpson

Board Member

Natalie Simpson

Natalie Simpson is a Project Manager for Public Policy at the Metro Atlanta Chamber. Her current role involves spearheading the Atlanta E3 Awards. She has held several positions at MAC since joining in 2015. Previously, she worked for a rare disease registry in Sioux Falls, SD. She earned her Bachelor of Arts in Molecular, Cellular and Developmental Biology from the University of Colorado, Boulder. An avid rock climber, Natalie and her husband Kyle live in East Lake Terrace.

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Ken Haldin

Board Member

Ken Haldin

Ken Haldin is an independent public affairs/communications strategist as well as communications director for Rocket Camp, an Atlanta-based brand strategy, advertising and content creation agency. He also serves as a development partner for Solar CrowdSource, a community-based tech platform for reducing the cost of renewable energy. Over more than three decades, Haldin has held various corporate leadership roles in communications, community relations and corporate marketing with Waste Management Inc., Georgia-Pacific Corp. and Florida Power & Light Co. with a focus on public affairs and environmental-related issues, projects and initiatives. As an independent communications counselor, Haldin has served a range of public-private partnership and sustainability-related organizations, including the Atlanta BeltLine Partnership, Atlanta BeltLine Inc., and Brand Atlanta, Inc. Haldin formerly began his career as a journalist, serving as a special sections writer/editor for the Los Angeles Times as well as community newspapers in Southern California and Central Florida.

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Felicia McDade

Board Member

Felicia McDade

Felicia McDade is a Senior Sales Executive with a track record of success in leading large, complex, cross-functional projects at world-class sales organizations in the buildings efficiency, media and operations industries. Generated more than $200 Million in secured sales over past 10 years. Solid combination of expertise in business development, sales, finance, marketing, and people skills. Proficient in strategic planning, client relations, and P&L management. Consistently deliver sustainable results and constant revenue opportunities year-over-year. Motivational management style with a track record for building and retaining highly successful teams both internally and externally.

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Green Chamber of the South